Brunswick Billiards makes high-end pool tables.
Insight: People like to hang out at the house that has a billiard's table.
Tagline: You can’t buy friends, but you can buy a Brunswick.
Click to enlarge the print ads below.
Logo Redesign: The current logo has beautiful typography, but is too busy and doesn't say anything about billiards.
Brunswick Billiards cuff links to play pool in style.
Share a scotch with a friend in a Brunswick Billiards glass.
Brunswick Billiards Towels: Mop up the spoils.
Airbnb X Brunswick shows which homes have a Brunswick table.
Billboards spread the word.
New Logo: The new logo is simplified. It uses the legacy type treatment for Brunswick, but better emphasizes what Brunswick is known for: billiards.
Brunswick Billiards score board.
Rest your drink on a custom coaster.
Brunswick will endorse customers on LinkedIn. (click image to read)
Showroom signage helps seal the deal. (click image to read)
Brunswick Billiards' AI experience helps you imagine what
a pool table would look like in your home, friends included.
Student work for Brunswick Billiards
Art Director: Allison Rinaldi
Copywriter: Parth Raval