kraft string cheese
Insight: The best part of eating string cheese is the fun of pulling it apart.
Concept: When you feel the temptation to pull something you shouldn't, pull string cheese instead.
Tagline: Pull this.
The campaign will be reflected in the grocery store.
Special vending machines let people pull a lever to get string cheese.
Interactive ads on Hulu will have different endings. Here's what happens when they pull!
The first ever Kraft String Cheese Festival will be held.
All the String Cheese Festival events!
Interactive ads on Hulu will have different endings. Here's what happens when they don't pull!
There will be tons of fun string cheese activities, sponsored by Kraft!
The band The String Cheese Incident will perform at the end of the festival. (it's a real band!)
Student work for Kraft String Cheese
Art Director: Allison Rinaldi
Copywriter: Brianna Gross