LinkedIn X Amex Partnership
Good business is a reciprocal relationship, and small business success comes from maintaining strong connections. We created social content featuring small business owners who couldn’t do business without each other. We highlighted the importance of their business connection and how that connection was enabled by LinkedIn and Amex.
Visual Approach
We leaned into layering stills with video to create a layered, UGC-like effect to tell the complete stories of each small business, even the early days.
Social Content
To support the campaign, we created a series short form Q&A-style videos to share advice from our small business owners with the community.
Team
Creative Director: Jody Horn
Sr. Copywriter: Kelsey Wilkins
Sr. Art Director: Allison Rinaldi
Production Studio: Even Odd