Allison Rinaldi

Woolly Mammoth Theatre
Company Campaign
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Woolly mammoth theatre Company
season 36 campaign

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Woolly Mammoth Theatre Company is a small, edgy theatre company in Washington, DC.
The company performs every show with the goal of leaving the audience with a rousing, visceral epiphany.

Click to enlarge the posters below.


Photographed by Dean Alexander, a series of rousing, visceral posters
to represent each show in the season were a natural fit for the brand.
In addition to being used in digital and print advertising, the posters
were made into large environmental banners and displayed outside
the theatre entrance.


The Season 36 campaign and Let Them Eat Chaos poster won
Gold 2016 DC ADDY Awards. Women Laughing Alone with Salad
Guards at the Taj, and Too Much Light Makes the Baby Go Blind 
show posters won Silver 2016 DC ADDY Awards.

Creative Director: Michael Carpenter
Associate Creative Director: Trevor Naud
Art Director: Allison Rinaldi
Copywriter: Surin Bridge
Photographer: Dean Alexander