LinkedIn in the Wild!
Sometimes the best strategic solution is not traditional advertising. To reach the Gen Z audience (who hates advertising!),
we created a strategy and a set of simplified LinkedIn product screens to show up organically in their favorite
TV shows and movies to meet them right where they are.
Our key criteria is that our placements must feel like a natural fit for the fictional character using LinkedIn
and the story arc, so it never seems “ad-like.” Watch this space as our placements continue.
The Bear, Season 3
Abbott Elementary, Season 4
Hacks, Season 4
Anyone But You, 2023
Sex Lives of College Girls, Season 3
Nobody Wants This, Season 1
Social Content
To promote film partnerships, we created bespoke social content for Marvel Thunderbolts* and Smurfs. The Thunderbolts* post was LinkedIn’s most viewed partnership post of all time.
Simplified Product Screens
We created a vast library of simplified product screens so we’d be ready to jump in as the right product placement opportunities arose.
Team
Brand Partnerships Manager: Maeve Thorburn
Creative Director/Copywriter: Jody Horn
Art Director/Designer: Allison Rinaldi