LINKEDIN LEARNING PATHFINDERIt’s hard to know where to start when you have a really big career goal. We created the LinkedIn Learning Pathfinder, an interactive, responsive website that generates a custom list of LinkedIn Learning courses tailored to your goals.
campaignTo promote the Pathfinder site, we created a video as well as lots of organic social assets to drive people to the site.
resultsMembers who engaged with The Pathfinder converted to Free Trial Activations at a 200% higher rate from The Pathfinder than typical growth channel promotions. The Pathfinder was also covered by the media outlets below!
teamSr. Creative Director: Tavia Holmes
Sr. Art Director: Allison Rinaldi
Sr. Copywriter: Austin White
Designers: Ann Kang, Daniel Daquigan & Adriana Ngau